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Jon Locke

Director’s Choice was a dream of Jon’s and many of his music educator friends back in the early 90’s. As the CEO of Director’s Choice, he gets to support some wonderful men and women as they work hard for music education and the students it serves.

Recent Posts

Ethical Practices or Just Profit?

Posted by Jon Locke on Nov 5, 2018 10:34:30 AM

When Director’s Choice was founded in 1996, I was still an active music educator in the classroom at a high school in West Texas. My focus was on helping my students individually, as ensembles, and making the overall program better from one day to the next. I believed numerous performance opportunities and traveling as a group was vital to the overall advancement of the entire program. With our world getting increasingly smaller with technology and a voracious appetite for experiences out of their communities, students and families today demand to travel, learn, and perform abroad.

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Topics: Student Travel, Overnight Travel, Travel Finances, ethics, Trip Safety, Safe Itinerary

Advocating Ethics, Creating the Standard

Posted by Jon Locke on Dec 2, 2017 1:00:00 PM

Being ethical in business is the highest guiding principle of Director’s Choice. In fact, it’s the reason I started the company over 21 years ago. As a traveling band director, I wanted more for my students and more for the money they and their families raised. This is what being ethical is about. It was essential for me to be accountable to my students and their families. I felt I owed my students more than the average travel and festival experiences offered to us at that time.

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Topics: Community, Travel Planning, Trip Safety, Industry

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About Unpacked

A Blog for Performing Arts Educators

Director's Choice is passionate about furthering your classroom. We're not satisfied just being your go-to travel experts. Many of us have been in your shoes and know how much goes on in a classroom. That's why we've created Unpacked, a blog of curated content to help you reach students, plan effectively and create memorable performance experiences.

Unpacked brings you authors and guest bloggers from all over. Directors, travel experts, industry insiders, you name it! New blogs are out every other week with content and advice to help you and your students.

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